NICHOLAS TAY
SP-TRUENORTH FINANCIAL
Achieving MDRT does not have to be a dream, you just need to wake up everyday and work on it. It's simple, but not easy.
ACCOLADES
4th Runner Up Top FSD 2024
About NICHOLAS TAY
Nicholas’s illustrious journey with AIA Singapore embodies unwavering ambition, visionary leadership, and exceptional dedication to excellence. Joining AIA in 1993, fresh from graduating with an Accountancy degree from NTU, Nicholas quickly recognised the immense potential of the financial advisory industry as his pathway towards financial independence. Within just two years, he attained the prestigious Million Dollar Round Table (MDRT) membership, setting the stage for a distinguished career spanning nearly three decades.
In 1996, Nicholas founded TrueNorth Financial, steering it rapidly to prominence. Under his strategic leadership, the district earned the prestigious title of No. 1 team in AIA Singapore in 2001 under the Financial Services Associate Director category. Remarkably, TrueNorth Financial has consistently ranked among the top Pinnacle Districts for the past 24 consecutive years, reaffirming its unwavering commitment to excellence. Further reinforcing this legacy, TrueNorth Financial secured its position among the Top 10 Districts since 2020.
Nicholas’s leadership extends beyond accolades; he is deeply committed to nurturing a culture of excellence and fostering a growth-oriented environment that has resulted in unparalleled achievements. His belief in mentorship and rigorous professional standards culminated in TrueNorth Financial receiving the esteemed Top MDRT District Award in 2021 for producing the highest number of MDRT qualifiers. By 2025, nearly 70% of the district’s consultants attained MDRT status, a remarkable testament to Nicholas’s influential leadership. Nicholas himself exemplifies professional excellence, achieving the prestigious Top of the Table membership.
Driven by the goal of continuous improvement, Nicholas credits his accomplishments to the mentorship he received and the relentless pursuit of growth. He remains an inspiring role model, demonstrating that true success lies in dedication, visionary leadership, and a steadfast commitment to nurturing others towards achieving their fullest potential.
In 1996, Nicholas founded TrueNorth Financial, steering it rapidly to prominence. Under his strategic leadership, the district earned the prestigious title of No. 1 team in AIA Singapore in 2001 under the Financial Services Associate Director category. Remarkably, TrueNorth Financial has consistently ranked among the top Pinnacle Districts for the past 24 consecutive years, reaffirming its unwavering commitment to excellence. Further reinforcing this legacy, TrueNorth Financial secured its position among the Top 10 Districts since 2020.
Nicholas’s leadership extends beyond accolades; he is deeply committed to nurturing a culture of excellence and fostering a growth-oriented environment that has resulted in unparalleled achievements. His belief in mentorship and rigorous professional standards culminated in TrueNorth Financial receiving the esteemed Top MDRT District Award in 2021 for producing the highest number of MDRT qualifiers. By 2025, nearly 70% of the district’s consultants attained MDRT status, a remarkable testament to Nicholas’s influential leadership. Nicholas himself exemplifies professional excellence, achieving the prestigious Top of the Table membership.
Driven by the goal of continuous improvement, Nicholas credits his accomplishments to the mentorship he received and the relentless pursuit of growth. He remains an inspiring role model, demonstrating that true success lies in dedication, visionary leadership, and a steadfast commitment to nurturing others towards achieving their fullest potential.
Accreditation
- 4th Runner-Up: Top Financial Services Director 2024
- Pinnacle Platinum District
- Executive Prestige Wealth Manager
- High Net Worth District Director
- Master District Director
- TOT
- Certified Financial Planner (CFP®)
- Chartered Insurance Agency Manager (CIAM)