For the last 29 years, Nicholas Tay has been instrumental to many of his financial consultants in achieving extraordinary success in the financial services industry.

Motivated to achieve financial independence early in life, Nicholas made a decisive switch in his career six months after he graduated from NTU with an accountancy degree and joined AIA as a Financial Services Consultant in 1993. Having a desire to be in business for himself rather than working for someone, and having neither capital, experience nor any idea of what business to start, has made him realise that the financial advisory business is a perfect place to start.

Nicholas became a member of the prestigious Million Dollar Round Table (MDRT) within two years after joining AIA. He then established TrueNorth Financial district in 1996 and became the No. 1 team in AIA Singapore in 2001 under the Financial Services Associate Director category. Through his visionary leadership, the district has been awarded as one of the top Pinnacle Districts in AIA for the last 22 consecutive years and ranked among the Top 10 Districts in 2022.

Leading a team of 50 Financial Services Consultants, Nicholas believes that the right amount of training, mentoring and coaching in an environment with a positive culture is essential in developing financial consultants to achieve MDRT. This is evident when his district was awarded the distinguished MDRT District Award for the last nine years for the outstanding efforts in developing MDRT consultants. In 2021, TrueNorth Financial was also awarded the Top MDRT District with the highest number of MDRT members.

A valuable piece of advice from Nicholas to his fellow consultants:
"Have the courage to believe you can achieve MDRT. Believe and perceive it in your mind and you can achieve it!"


  • 6th Runner Up Financial Services Director 2022
  • MDRT District 2023
  • Pinnacle Gold District 2023
  • Prestige Club High Net Worth District 2023
  • Bachelor of Accountancy (Hons)
  • Certified Financial Planner (CFP®)
  • IBF Advanced (Level 3)
  • IBF Qualified in Private Banking & Wealth Management

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