NICHOLAS TAY
SP-TRUENORTH FINANCIAL
 Have the courage to believe you can achieve MDRT. Believe and perceive it in your mind, and you will achieve it! 

ACCOLADES

7th Runner Up Top FSD

About NICHOLAS TAY

Nicholas' journey within AIA Singapore has been nothing short of remarkable. Starting his career in 1993 shortly after graduating from NTU with a degree in accountancy, Nicholas quickly realised the potential within the financial advisory business to achieve his goal of financial independence. His ambition and drive saw him becoming a member of the prestigious Million Dollar Round Table (MDRT) within just two years, setting the stage for a distinguished career that has spanned over three decades.

In 1996, Nicholas established TrueNorth Financial, a district that would come to redefine success within AIA Singapore. Under his visionary leadership, TrueNorth Financial not only achieved the status of No. 1 team in AIA Singapore in 2001 under the Financial Services Associate Director category but has also been recognised as one of the top Pinnacle Districts for the last 22 consecutive years. The district's consistency in excellence is further underscored by its ranking among the Top 10 Districts since 2020.

Nicholas's leadership extends beyond accolades; he has been pivotal in cultivating an environment that prioritises training, mentoring, and coaching. His belief in the power of a positive culture to develop financial consultants capable of achieving MDRT has been proven by the distinguished MDRT District Award, which his district won for 10 consecutive years. In 2021, TrueNorth Financial was honoured as the Top MDRT District, a testament to having the highest number of MDRT qualifiers, with more than 50% of its consultants achieving this prestigious status in 2024.

Behind every successful leader is a story of mentorship and guidance, and Nicholas attributes much of his and his district's success to the invaluable support from his mentors and peers. His commitment to continuous improvement, coupled with a deep understanding of the unique needs of each client, has not only made him a standout leader in the industry but also a mentor and role model for many within AIA Singapore. Nicholas’s career is a testament to the power of dedication, leadership, and the relentless pursuit of excellence. 

Accreditation

  • 7th Runner-Up: Top Financial Services Director 2023
  • Pinnacle Gold District
  • High Net Worth District Director
  • Master District Director
  • Certified Financial Planner (CFP®)
  • Chartered Insurance Agency Manager (CIAM)

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