A great man doesnt seek to lead. He is called to it. 


10th Runner Up Top FSAD 2023
MDRT Qualifying Member


Reuben's journey within the insurance industry is a compelling narrative of resilience, leadership, and communal success. Disregarding early doubts about his suitability for the career, Reuben's unyielding determination and perseverance have not only proved his detractors wrong but have also propelled him to remarkable heights. His ascension is marked by numerous accolades, including multiple MDRTs, Centurions, and notably, the prestigious Court of the Table (COT) in 2022. However, the pinnacle of his achievements was leading his agency, Odyssey, to be crowned the #1 District in AIA Singapore—a testament to his belief in collective victory.

Central to Reuben's philosophy is the conviction that winning is significantly more fulfilling when achieved with a team—a band of comrades that transcends professional boundaries to form deep, personal connections. This ethos has cultivated a thriving environment within Odyssey, where success is a shared experience, celebrated by all. Reuben's approach to leadership is both pragmatic and decisive, earning him the reputation as the disciplinarian of the organisation, a role he fulfils with a focus on progress and efficiency.

The foundations of Reuben's success lie in the values of determination, courage, and discipline—principles he firmly believes can guide anyone to triumph. His journey is a living proof that obstacles are merely stepping stones to greater achievements. This belief system has not only shaped his career but also inspired those around him to strive for excellence.

Reuben attributes his accomplishments to the unwavering support of a broad network of individuals, including his family, friends, colleagues, and the dedicated team at Odyssey. He emphasizes that his success is a collective achievement, made possible by the contributions of each individual who stood by him. It's a holistic view that recognises the importance of community and teamwork in reaching one's goals.
Reflecting on his journey, Reuben maintains that heroes are crafted through trials and perseverance. His story is a testament to the power of resilience and the importance of nurturing strong values. As he continues to build on his legacy, Reuben serves as a beacon of inspiration, embodying the belief that with hard work, determination, and the support of a united team, there are no limits to what can be achieved.


  • 10th Runner-Up: Top Financial Services Associate Director 2023
  • Centurion
  • Pinnacle Agency
  • Personal Wealth Manager
  • Club Zenith
  • MDRT
  • Associate Financial Planner AFP ®

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