Salina’s journey in financial services began in 2008 when she joined AIA Singapore as a Financial Consultant. Her unwavering dedication and pursuit of excellence quickly distinguished her, earning her the accolade of 2nd Runner-Up in the New Financial Services Consultant category in 2009. With over 17 years of invaluable experience, Salina has significantly impacted numerous families, providing personalised and strategic planning to ensure their financial security and peace of mind.

In 2022, Salina embraced a new challenge as a Financial Services Manager, driven by her passion for mentoring the next generation of financial professionals. Drawing inspiration from TAQWA Organisation’s Group Director, Qayyim Isa, she believes effective leadership is founded on empowerment, collaboration, and a nurturing environment. Salina’s approach is deeply influenced by the strong camaraderie within her organisation, motivating her to foster a culture centred on clear goal-setting, impactful contributions, and a growth mindset.

Salina consistently encourages her team to embody three core principles: clarity of goals, creating meaningful impact, and maintaining a growth mindset. By guiding her consultants to set precise personal, professional, and financial objectives, she ensures their efforts resonate meaningfully with clients. Her belief in continuous learning pushes her team members to constantly develop their skills, adapt to new challenges, and remain relevant in the ever-evolving industry landscape.

Looking ahead, Salina is dedicated to cultivating future leaders within her team, aiming to build upon a culture of excellence. She strives to expand her district’s reputation for high-quality financial education and advisory, making lasting impacts within the community. With 17 years of industry experience, coupled with her strategic vision, Salina remains committed to excellence, teamwork, and a shared aspiration to create enduring financial security and well-being for her clients and their families.