Guided by strong values and a deep belief in developing people, Zen Tay sees leadership as the foundation of lasting success in the financial advisory profession. As a Financial Services Associate Director with AIA Singapore, he focuses on mentoring and empowering his team to grow, serve clients with integrity, and achieve their fullest potential. For Zen, true success is not measured by individual accomplishments but by the collective achievements of the people he leads.

His recognition as the 5th Runner-Up Top Financial Services Associate Director for 2025, including distinction in the High Net Worth category, reflects the dedication of his team and the trust of the clients they serve. It is a milestone that Zen views not as a personal accolade but as a testament to the culture of excellence and service his team has built together.

Zen remains deeply grateful for the values instilled by his parents, whose guidance continues to shape both his character and his approach to leadership. He is equally thankful for the support of mentors and colleagues who have walked alongside him throughout his journey, offering wisdom and encouragement at every step.

Looking ahead, Zen remains steadfast in his commitment to building people, growing leaders, and creating lasting impact together. His guiding principle reflects the foundation upon which his career is built: "Honour your parents and be guided by strong values."